Sundarraj Ranganathan
Vitamunch is a bold, energetic snack brand designed for health-conscious youth. With vibrant colors, playful typography, and an iconic “M” mark inspired by snack shapes, it delivers guilt-free indulgence that’s both delicious and dynamic. This project explores a cohesive brand identity across packaging, merchandise, and digital touchpoints—bringing the fun and flavour of healthy snacking to life.
Client:
VItamunch
My Role:
Brand Designer
Year:
2025
Service Provided:
Branding/Logo Design
In a market flooded with generic, health-focused snack brands, VitaMunch solves the problem of bland and forgettable branding by creating a bold, playful identity that resonates with energetic youth. By blending a snack-inspired logo, vibrant color palette, and dynamic storytelling, VitaMunch redefines healthy snacking as something exciting, crave-worthy, and fun — not just a functional fuel.
