Sundarraj Ranganathan
Coco Lotte Choco Pie is a delightful fusion of soft marshmallow and rich chocolate cake, a treat that has traveled from South Korea to Indian homes. It’s not just a snack — it’s a moment of happiness for kids, teens, and adults alike, offering a perfect blend of sweetness and texture at an affordable price.
Client:
ReDesign
My Role:
Packaging Designer
Year:
2024
Service Provided:
Packaging Redesign/ Visual Storytelling
Design solves key issues with the current Lotte Choco Pie packaging. The old design looks outdated and doesn’t appeal to today’s consumers. By modernizing it, you make the product more visually relevant. The rich marshmallow center is a major feature, but it’s not clearly shown—small text and no images make it easy to miss. Adding a clear marshmallow image helps communicate this better. Finally, the packaging lacks playfulness to attract kids. By including fun characters, your design makes the product more engaging for children. Overall, it improves appeal, clarity, and emotional connection.4o
