Sundarraj Ranganathan
This project explores the fusion of modern minimalism with organic elements. Inspired by the idea of growth, balance, and calmness, the logo and color palette reflect the brand’s core essence delicate yet bold. A blend of refined typography, natural forms, and a thoughtful grid system brings a sense of harmony and authenticity to the design.
Client:
Bloom
My Role:
Brand Designer
Year:
2025
Service Provided:
Branding/Logo design
Many brands in the wellness and café space struggle to balance tradition with modernity, often feeling either too commercial or too niche. The challenge was to create a visual identity that feels intentional, rooted in cultural depth, yet minimal and contemporary—something that resonates with modern sensibilities while staying connected to its roots.
