This project aims to create a bold and versatile visual identity for a modern book brand. The problem it addresses is how to visually represent a brand that bridges traditional books with a forward-thinking, digital-first approach. The design combines abstract shapes and structured typography to subtly spell out the brand name, making it visually memorable while symbolizing the infinite possibilities that books unlock for readers. This logo system not only ensures recognizability across various formats but also tells a story that resonates with the brand’s mission.